Marketing You: Resume

In this session, you will be taught how to write a standout resume. You’ll learn:

• What a master resume is, and how to use it
• How to tailor your resume to your desired job(s)
• What key words to include in your resume
• How to make your accomplishments stand out
• Positioning yourself as the perfect candidate for the job
• Formatting your resume as efficiently as possible
• How to make sure your resume gets read by hiring managers

Standard & Elite course includes:

• Comprehensive step-by-step guide to writing a standout resume, including answers to commonly asked questions and examples of great resumes
• 50 min. 1-on-1 session – we will critique and re-build your resume
• A polished resume that will make you stand-out from your peers and get hired

Marketing You – Cover Letters

In this session, you will learn how to write a standout cover letter. You’ll learn:

• The strategy behind writing a great cover letter
• How the cover letter should complement your resume
• How to effectively tailor your cover letter to each job
• How to align your background to what the company is looking for
• How to convey your passion and knowledge about the company
• A word by word, sentence by sentence breakdown of what to write

Standard & Elite course includes:

• Comprehensive step-by-step guide to writing a standout cover letter, including answers to commonly asked questions and examples of great cover letters
• 50 min. 1-on-1 session – personalized cover letter critique and build
• Your own perfectly scripted cover letter template to guide future cover letters

Marketing You – LinkedIn

In this session, you will:

• Learn how to optimize your LinkedIn profile to make it standout
• Understand exactly what to write and showcase in your profile
• Understand the features of LinkedIn and how to use them to get a job
• Become an expert at using LinkedIn to network – with anyone
• Learn the etiquette of how to interact with professionals on LinkedIn
• Know how to build your personal brand on LinkedIn

Standard & Elite course includes:

• Comprehensive step-by-step guide that teaches you a) how to create a standout LinkedIn profile and b) how to master the features of LinkedIn to network and get a job.
• 50 min. 1-on-1 session – personalized LinkedIn profile critique & build, and tutorial
• A polished LinkedIn profile that will make you stand out from your peers and get hired

Mock Job Interview #1

You will do a 30 minute mock job interview for a company of your choice, followed by 20 minutes of feedback that will you will apply to become a highly effective interviewer when it really counts. You will:

• Practice and hone your interviewing skills to become an expert interviewer
• Learn how to perfect your elevator pitch and make it compelling
• Learn how to incorporate Situation-Action-Results in your answers
• Understand how to be ultra-prepared for interviews
• Learn how to answer difficult and unforeseen interview questions
• Have answers prepared for the most commonly asked interview questions
• Know what types of questions to ask in the interview
• Know the do’s and don’ts of being a great interviewer
• Learn how to effectively negotiate an offer and maximize your compensation

Standard & Elite course includes:

• 50 min. 1-on-1 mock job interview and feedback
• Comprehensive step-by-step guide to becoming a great interviewer

Mock Job Interview #2

The 2nd mock interview will enable you to refine your skills and incorporate feedback from the 1st interview. You will do a 30 minute mock job interview for the same company, followed by 20 minutes of feedback to help you refine and perfect your interviewing skills. You will:

• Practice and hone your interviewing skills to become an expert interviewer
• Learn how to perfect your elevator pitch and make it compelling
• Learn how to incorporate Situation-Action-Results in your answers
• Understand how to be ultra-prepared for interviews
• Learn how to answer difficult and unforeseen interview questions
• Have answers prepared for the most commonly asked interview questions
• Know what types of questions to ask in the interview
• Know the do’s and don’ts of being a great interviewer
• Learn how to effectively negotiate an offer and maximize your compensation

Standard & Elite course includes:

• 50 min. 1-on-1 mock job interview and feedback
• Comprehensive step-by-step guide to becoming a great interviewer

Job Search Strategy

In this session, you will:

• Learn what a job search strategy is, and how to create your own
• Discover how to find and get jobs that aren’t posted online
• Develop a detailed, measurable process for how to get your ideal job
• Learn how to overcome roadblocks in your job search
• Understand how to be confident and positive in your job search

Standard course includes:

• Comprehensive step-by-step guide to creating a strategy to get your ideal job

Elite course includes the Standard course plus:

• 50 min. 1-on-1 session – we will develop a personalized strategy to help you get your ideal job

Self-Assessment

In this session, you will:

• Understand your strengths, interests, values and personality
• Learn your strengths and opportunity areas for career development
• Discuss the job function(s), industry(s) and companies you’re interested in
• Identify the job that best fits your interests, strengths, values and personality

Standard course includes:

• Comprehensive step-by-step guide to doing a thorough self-assessment

Elite course includes the Standard course plus:

• 50 min. 1-on-1 session – we will walk you through your self-assessment and provide expert guidance on what job function(s), industry(s) and companies are best for you

Personal Branding

In this session, you will:

• Understand what a personal brand is, and why it’s important to develop your own
• Walk through a guided personal assessment to understand your personal brand
• Learn how to articulate your personal brand to employers
• Incorporate your personal brand into your resume, cover letter, and LinkedIn
• Receive tools to further develop your personal brand

Standard course includes:

• Comprehensive step-by-step guide to developing and communicating your personal brand
• Access to personal branding assessment tool

Elite course includes the Standard course plus:

• 50 min. 1-on-1 session – we will personally guide you on how to develop and communicate your personal brand, and provide expert guidance on what your personal brand is

Natural Networking

In this session, you will:

• Learn the strategy behind being a great networker
• Identify who in your existing and extended network you should contact
• Identify what your networking currency is
• Understand how to effectively network with anyone you want
• Learn how to set up, prepare for and conduct informational interviews
• Understand the do’s, don’ts and etiquette of being a great networker

Standard course includes:

• Comprehensive step-by-step guide to becoming a great networker
• Scripts that outline what to say in a wide variety of networking situations

Elite course includes the Standard course plus:

• 50 min. 1-on-1 session – we will do a 20 minute mock informational interview for a company of your choice, followed by 30 minutes of feedback that will make you a much more effective networker in the real world. You will:
  • Practice and hone your informational interviewing skills
  • Learn what to say, and what not to say during an informational interview
  • Learn how to get introduced to additional professionals by your interviewer
  • Learn how to leverage the informational interview into job leads and job interviews

Industry Expert Mentor Session

In this session, you will be mentored by an executive-level industry veteran who works in your desired profession. The topics discussed in the mentoring call are up to you, but can include:

• Assessment of your career path and preparation to date
• What you need to do to break into your profession and industry
• Insider knowledge regarding their profession, industry and company
• Insights into long-term career paths in the profession and industry
• Possible networking introductions to other industry executives

Each mentoring session is 50 minutes and can be conducted in-person or by phone Elite course includes mentoring sessions with 3 different industry experts

Action Plan to Get the Best Job

You will receive a customized action plan to get a great job in your desired field. Through this action plan, you will:

• Receive a re-cap of everything you’ve learned in the course, and how you’ve progressed
• Learn what key job search activities you should be doing weekly and monthly to reach your goal
• Know which companies and professionals to contact, and when and how to contact them
• Understand your key weekly and monthly milestones to reach your goal

Elite course only